The UNILEVER LOGO Secret unveiled

Our new identity is an expression of vitality, which is at the heart of everything we do – our brands, our people and our values. Each icon within our logo represents an aspect of our business.The refererence is from the uniliver official site.

Unilever is a multi-national corporation, formed of British and Dutch parentage, that owns many of the world’s consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever employed 174,000 people and had a worldwide revenue of €40.5 billion in 2008.

Lets know UNILEVER LTD.

Key facts

• In 2008 our worldwide turnover was €40.5 billion
• We employ 174 000 people in around 100 countries worldwide
• Every day, 160 million people choose our brands to feed their families and to clean themselves and their homes
• Our strong portfolio of foods, home and personal care brands is trusted by consumers the world over. Among them, the top 25 brands account for over 70% of our sales
• We have thirteen €1bn brands: Axe/Lynx, Knorr, Becel/ Flora, Hellmann’s, Lipton, Omo, Surf, Lux, Dove, Blue Band/Rama, Sunsilk, Rexona and our Heartbrand ice creams
• In 2008 we invested €927 million in research and development, for example in opening new Centres of Excellence for product research and development in Italy, Poland and the UK
• We are the global market leader in all the Food categories in which we operate: Savoury and Dressings, Spreads, Weight Management, Tea, and Ice Cream
• We are also global market leader in Skin and Deodorants, and have very strong positions in other Home and Personal Care categories
• In 2008 we invested €91 million on community projects worldwide
• We have 270 manufacturing sites across six continents, all of which strive for improved performance on safety, efficiency, quality and environmental impacts, working to global Unilever standards and management systems

Their Mission:

Our mission is to add Vitality to life. We meet everyday needs for nutrition, hygiene and personal care with brands that help people look good, feel good and get more out of life.

Enthused with Vitality

Vitality is at the heart of everything we do. It’s in our brands, our people and our values.

Vitality means different things to different people. Some see it as energy, others view it more broadly as a healthy state of body and mind – of feeling alive.

Whatever their personal definition, millions of people around the world use our products daily to add Vitality to their lives – whether that’s through feeling great because they’ve got shiny hair and a brilliant smile, keeping their homes fresh and clean, or by enjoying a great cup of tea, satisfying meal or healthy snack.

Ever since the 19th Century when William Hesketh Lever stated that the company’s mission was “to make cleanliness commonplace; to lessen work for women; to foster health and contribute to personal attractiveness, that life may be more enjoyable and rewarding for the people who use our products,” Vitality has been at the heart of our business.

Vitality defines what we stand for: our values, what makes us different, and how we contribute to society. It’s the common thread that links our brands and it’s central to the unique way we operate around the world.

Health & nutrition

Our Vitality mission commits us to growing our business by addressing health and nutrition issues. We focus on priorities including children and family nutrition, cardiovascular health and weight management.

Inside & out

Our culture also embodies Vitality. Adding Vitality to life requires the highest standards of behaviour towards everyone we work with, the communities we touch and the environments on which we have an impact.

The growing demand for more Vitality in life provides us with a huge opportunity for growth. The way we work and the products we develop are shaped by consumer trends, along with the need to help raise health and hygiene standards in both the developing and industrialised regions of the world.

reference: http://www.unilever.com

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